Brand Identity System

Elite EvalCore
Font Pairing Showcase

eliteevalcoreconsulting.com
Environmental · Research · Gender Analysis
Capacity Building · Strategic Development

Option 1 — Montserrat + Open Sans   Top Recommendation
Environmental & Research Consulting
Montserrat · H1 · 52px · 800

Evidence-Led Solutions
for a Sustainable Future

Open Sans · H2 · 20px · 500

Strategic consulting in environmental assessment, gender analysis & capacity building.

Open Sans · Body · 16px · 400

Elite EvalCore Consultant Limited partners with governments, NGOs, and development organisations to design and deliver high-impact evaluations, research studies, and institutional strengthening programmes across Sub-Saharan Africa and beyond.

Montserrat · Button · 14px · 700
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Heading Font Montserrat
Body Font Open Sans
Background #1E4D2B — Forest Green
CTA Button #C8861A — Amber Gold
Font Sizes (Desktop)
H152px / 800
H236px / 700
H324px / 600
Body16px / 400
Button14px / 700
Caption12px / 400
Color Assignments
Background#1E4D2B
H1 Text#FFFFFF
Body Textrgba(fff, 68%)
Subheadingrgba(fff, 80%)
CTA Button#C8861A
Ghost Buttonrgba(fff, 28%)
Why it works: Montserrat's geometric uppercase energy projects confidence and modernity, while Open Sans delivers exceptional legibility for data-heavy content. Together they balance authority with approachability — ideal for a firm operating at the intersection of science and policy. Best for: Website (primary), proposals, digital reports, email templates, and social media graphics.
Palette
#1E4D2B
#1B3A5C
#C8861A
#1A1D1C
Option 2 — Poppins + Lato   Corporate / Premium
Strategic Development & Evaluation
Poppins · H1 · 52px · 700

Transforming Research
Into Institutional Impact

Lato · H2 · 20px · 300

Delivering rigorous evaluations, strategic insight, and gender-responsive frameworks.

Lato · Body · 16px · 400

We bring analytical precision and field experience to complex development challenges. Our multidisciplinary teams work alongside clients across health, education, environment, and governance sectors to generate knowledge that drives change.

Poppins · Button · 14px · 600
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Heading Font Poppins
Body Font Lato
Background #1B3A5C — Navy Blue
CTA Button #C8861A — Amber Gold
Font Sizes (Desktop)
H150px / 700
H234px / 600
H322px / 600
Body16px / 400
Button14px / 600
Caption12px / 300
Color Assignments
Background#1B3A5C
H1 Text#FFFFFF
H2 / Subrgba(fff, 80%)
Body Textrgba(fff, 65%)
CTA Button#C8861A
Accent TagAmber 20% overlay
Why it works: Poppins' rounded geometric letterforms convey warmth and credibility, while Lato's humanist proportions make long-form policy and research text pleasant to read. The navy background projects institutional gravitas. Best for: Client-facing pitch decks, presentations, annual reports, board proposals, and LinkedIn content.
Palette
#1E4D2B
#1B3A5C
#C8861A
#1A1D1C
Option 3 — Playfair Display + Source Sans Pro   Serious / Institutional
Capacity Building & Gender Analysis
Playfair Display · H1 · 52px · 700

Grounded in Evidence.
Built for Lasting Change.

Source Sans Pro · H2 · 20px · 400

Independent consulting in programme evaluation, environmental research, and institutional capacity development.

Source Sans Pro · Body · 17px · 400

For over a decade, our consultants have advised on high-stakes programmes where rigorous methodology, local knowledge, and ethical practice converge. From baseline surveys to impact evaluations, we deliver insight that shapes policy and practice.

Source Sans Pro · Button · 15px · 600
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Heading Font Playfair Display
Body Font Source Sans Pro
Background #FAF8F4 — Warm White
CTA Button #1E4D2B — Forest Green
Font Sizes (Desktop)
H152px / 700
H234px / 600
H322px / 500
Body17px / 400
Button15px / 600
Caption13px / 300
Color Assignments
Background#FAF8F4
H1 Text#1A1D1C
H2 / Sub#1B3A5C
Body Text#3A3D3B
CTA Button#1E4D2B
Accent Bar#C8861A
Why it works: Playfair Display's high-contrast serifs signal deep expertise and academic rigour — the typographic language of trusted institutions — while Source Sans Pro keeps supporting text clean and scannable. The light background suits long-form reading. Best for: Printed reports, evaluation frameworks, academic publications, white papers, and formal client deliverables.
Palette
#1E4D2B
#1B3A5C
#C8861A
#1A1D1C
Decision Summary

Option 1 · Montserrat + Open Sans

Most versatile. Works across website, social, and digital formats. Recommended as default brand voice.

Website · Digital · Social

Option 2 · Poppins + Lato

Premium and polished. Ideal for client-facing pitch materials and slide decks that need to impress.

Pitches · Decks · LinkedIn

Option 3 · Playfair + Source Sans

Authoritative and academic. Best for long-form research documents and printed deliverables.

Reports · Print · Publications
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